How Many Nail Brands Should You Use as a Nail Tech? Expert Tips for Choosing the Best Options
Starting your journey with Japanese or Korean gel nails as a nail professional is super exciting, but it can also feel a bit overwhelming—especially when it comes to picking the right brand to invest in. With so many options out there, it’s easy to get lost in the sea of trending gels, colors, and systems. How do you know which brand will suit your style, your clients, and your budget? Not to worry, I’ve been through this myself, and I’m here to guide you through the process.
Let’s be real—your budget will always play a huge role in your decision. While Japanese and Korean gel brands are known for their premium quality, they do come with a slightly higher price tag than some other options on the market. Here's the thing: you’re not just buying gel; you’re investing in your craft and your business. When it comes to luxury gels like these, the quality is evident. They offer high pigmentation, long-lasting durability, and a smooth, easy application that is hard to match.
Still, it doesn’t mean you need to break the bank right off the bat. Many brands offer starter kits or mini-sized versions of their products, which is a fantastic way to dip your toes into the world of Japanese and Korean gels without the full commitment. Sample a few different gels, maybe grab a couple of colors, and see how they perform. This will help you know which brands work for you without overextending yourself financially.
Another important point: don’t get sucked into the trap of going for the cheapest option. Sure, it might seem like a good idea to save a few bucks upfront, but cheaper gels often mean poorer quality. If the gels aren’t lasting as long or aren't applying as smoothly as you’d like, you’ll end up spending more in the long run. Clients notice the difference, and repeated corrections or reapplications can hurt your business. Trust me, the investment in a quality product is always worth it.
When you’re just starting out, the temptation to try everything can be real. You’ll see nail artists on Instagram showcasing different brands, each with its own unique colors and finishes, brands having cute packaging and it’s easy to get swept up in the excitement. But here’s a golden rule I stick to: limit yourself to three brands at most. Why? Because sticking to a few core brands will help you master their systems and get the most out of your products.
When I started my journey with Japanese gels, I had to remind myself to avoid spreading myself too thin. It’s easy to end up with a lot of cluttered half-used products from dozens of different brands, which only adds to your learning curve. Limiting yourself to three brands allows you to get comfortable with their formulas and build a solid workflow without feeling overwhelmed by too many options.
Plus, when you focus on just a few brands, you get to know their systems inside and out. You’ll understand how they work, how long they last, and which techniques suit the product best. Consistency builds confidence, and that’s something your clients will notice.
One of the best ways to decide if a brand is right for you is by starting small. Don’t feel like you need to go all-in on every product the brand offers. Instead, choose a couple of their signature colors and test them out. This gives you a feel for how the product applies, how it performs over time, and whether it aligns with your nail artistry.
Pay attention to things like pigmentation (how opaque is it in one coat?), consistency (does it self-level, or do you need to work at smoothing it out?), and durability (how long does it last before chipping or lifting?). These small factors make a huge difference when you’re deciding if a brand is going to be a staple in your kit.
Personally, I found that testing just a few shades from multiple brands helped me make informed decisions. You might find one brand excels in vibrant colors, while another has the best nudes or sheer gels. This method is a cost-effective way to explore your options without committing too early.
Another factor that really helped me narrow down my choices was finding brands that offered a complete structure gel system. A structured system typically includes your base gel, builder gel (or structure gel), and top gel. These gels are the foundation of any great manicure, providing strength and flexibility, as well as a durable surface for your nail art.
When I first explored Japanese and Korean gel brands, one thing that stood out to me was the emphasis some brands placed on their structure systems. Brands like Leafgel, Kokoist and I'zemi have incredible structure gel systems that not only provide a solid foundation but also enhance the longevity and finish of the manicure. Having that consistency across base, structure, and top gels means you can work more efficiently.
This is something I highly recommend you look for in a brand because it makes a world of difference in your application process. You want a system where the base, builder, and top gels work harmoniously together, giving you a reliable foundation for your gel applications and nail designs. Plus, a solid structure system is key to longevity—clients will appreciate that their nails last longer, and you’ll gain their trust as a result.
Ultimately, the goal is to invest in products that not only make your work easier but also help you create beautiful, long-lasting nails that your clients will love. It’s all about finding a brand (or a couple of brands) that fits your style and your budget. By taking the time to test different brands and build your kit strategically, you’ll set yourself up for success in the long run. Whether you’re a beginner or a pro, the right brand can make all the difference in your nail career.
